Anzia Soukoni Marketing Platform is a software system designed and developed by Koeeru Inc for the JICA TANSHEP project.This program has been developed based on the concept of SHEP "Empowering and motivating people by using creativity with effective activities and "tips". In SHEP, it is said that three psychological needs are important 1. Freedom 2. Skill 3. Relationship. If those three needs are met , people increase motivation in the implementation of ongoing activities.Those concepts are demonstrated through the creation of this program.The purpose of using this program for farmers and extension officersFor farmersThe purpose of this software system is to encourage farmers to collect, store and aggregate market research information, market price information and actual selling price information. The farmer can also check his data collection history in this system. This enables the farmer to grow his crops according to the information collected. By doing so, he can plan to harvest the period when the price of the crops he cultivated will be high and thus they can increase their income. (It leads to 1. Independence and 2. Skill in the psychological perspective of SHEP.).There is a marketing website function in this program so that farmers can enjoy the opportunity to get to know new buyers or other farmers in this program (Leads 3. Relationship of the psychological perspective of SHEP.).In addition, this program has a scoring system that will motivate the farmer to continue using it, thus helping farmers to continue to measure/evaluate themselves in their farming activities.For extension officersThis program system helps the extension officers to collect, keep and manage market research information, reliable prices and real prices for the farmers in the groups they manage. This system uses two methods that the extension officer can use to enter information on behalf of the farmers; 1. By using an excel file 2. By importing them themselves. This systematic ability helps increase efficiency in collecting and managing information for extension officers.
Anzia Sokoni
